Service Brands
Taking decades of trade experience and rebuilding home-service businesses around better systems and better customer experience.
South Florida / Building in public
I build things that move.
Companies. Systems. Products. Experiences. A life I actually want to live.
I’ve spent more than two decades making things work in the real world — on job sites, behind DJ decks, inside businesses, and now deep in software and AI.
The through-line is simple: find friction, learn the system, build a better version. I’m less interested in fitting one title than in becoming dangerous across disciplines.
At 40, I’m not starting over. I’m finally combining everything I’ve learned.
A rotating set of businesses, products, and experiments. Some are companies. Some are prototypes. All of them are real.
Building operational software, AI tools, and tech-enabled service companies.
High-pressure outdoor cooling — part product, part service business, part obsessive engineering project.
Taking decades of trade experience and rebuilding home-service businesses around better systems and better customer experience.
Music never left. Events, sets, and creative work are still part of the operating system.
Our physical restaurant in Clayton, Georgia — hospitality, community, and local culture under one roof.
04 / Now
“I’m not trying to look like I have it all figured out. I’m documenting what it looks like to keep building until I do.”
05 / Connect
Projects, job sites, ideas, wins, misses, music, and whatever I’m learning next.